Online Campaign Strategy

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Being heard among the hundreds of not-for-profit awareness campaigns is not easy. You need reach, visibility and impact - and a campaign strategy to achieve these goals.

We work with you to develop a strategy that will maximise your efforts to get your campaign into the public arena - and importantly, to generate public awareness, support or action.

There is a growing trend for developing stand-alone websites for awareness campaigns. Most awareness campaigns use print and TV publicity by focussing on the issue first and the organisation second. Your online campaign should do this too.

Often the importance of the campaign, or the fundraising venture needs coverage in all media, and a common theme. Using print and TV to drive visitors to your website demands that you have a website that rewards their effort.

Add to this a focussed email campaign and you have a powerful media with which to take your message to the world.

Motivated people tend to search for the issue, not the organisation who runs a campaign on it. Publicity campaign sites can be configured to return far better search results for your awareness campaign.

Standalone campaign websites are a good option, as is building an online community around your issue.

Campaign sites can be tailored to the needs of the user and the aims of your campaign. It can be a simple site of 5 pages or 50! Site structure can be focused on action and prioritized information resources. Additional tools can be included to build a community actively participating in your campaign such as -

  • events calendars;
  • discussion forums;
  • photo galleries;
  • donations;
  • online shop;
  • blogs;
  • podcats and webcasts;
  • FAQs.

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