Online Fundraising
The main challenges faced by fundraising organisations in recent years are transparency (donors want to know how their money is spent), accountability and public trust (donors want to know that their money stretches as far as possible), privacy (how much data is mined and who gets to view it), increased competition and The Internet and E-Philanthropy.
Online Fundraising or E-Philanthropy, means using the Internet and online technologies to contrbute to your fundraising, volunteer and advocacy efforts. E-philanthropy is still evolving and it is the way of the future, and should not be ignored.
Introducing or increasing online fundraising initiatives presents opportunities for new strategic directions to help combat organisational threats. It can also make significant contributions to budget and administration efficiency.
Benefits
Online Fundraising can:
- Offer donors more choice and online payment options
- Encourage recurring (perpetual) giving which will make donors’ commitment an ongoing one
- Enable you to make your case in a cheaper and less time consuming way
- Help demonstrate responsiveness and adaptability
- Capitalise on your existing website
- Enable you to “turn on” an appeal or campaign almost instantaneously
- Engage your future major donors, the “wired” generation
- Introduce e-mail campaigns
- Replace or supplement printed bulletins with e-mail newsletters
- Put you in front of the competition
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Help you gain new donors who are outside of your current network
Energetica’s Approach
Energetica has worked for over 9 years implementing and managing IT systems for not-for-profit organisations. We offer our combined expertise in the NFP and fundraising IT, strategic and financial management, and can offer the following services:
Consulting
Establishing strategic and marketing plans is essential in the lead up to implementing online fundraising initiatives. We can facilitate panning for your organisation, or work from your existing plans and advise on how to best implement them.
Planning
We will create an implementation plan, which will include assessment of needs and current resources, recommendations, budget and time line.
Software
Websites: We can develop your website and include fundraising modules in it. From more details on our Websites, click here. [ADD LINK]
Constituent Relationship Management (CRM): we can develop a CRM for you, which will care for your donors, register and receipt payments, take events registrations and payment and manage your bulk emails. You will be able to easily run your fundraising campaigns with CiviCRM. For more information please click here.
Electronic payments: we can integrate the most appropriate payment gateways for your donors to be able to donate online.
Online shop: we can include an online shop with your website.
Integration: we will ensure that your software integrates with your web site.
Training and support: We will provide full training and support, and you will be able to trust that there will always be someone there to help you when you need it.
